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HOWL Brewery

Branding and product development for HOWL Brewery. Logo design, label designs, and promotional materials.

HOWL BREWERY

You may not run with the pack like you used to...

That’s why H.O.W.L. Brewery has got your back. Hair Of Wolf Lager is brewed for those who bit off more than they could chew the night before, yet are ready for round two. Our brews not only taste great but help hydrate with electrolytes. We can't guarantee you don't feel everything you did under the moonlight, but we can help you take on the sunrise.

Howl font adapted from - Cubano
Caption text - Evogria Italic
Body Text - Effra Medium

Label Design
Each of the beers are based on different species of wild wolf. Shown below are three styles of lagers and the wolves that embody their essence. Much like each type of wolf, each lager is of a different breed. The Gray is a crisp American-style Helles, while The Lone is a dark and brooding German-style Dunkel. The designs were created to resemble the same genus, but each species can be differentiated using color and coat.

Logo Exploration