Michael Flatley's
Lord of the Dance on Broadway Campaign
New York, NY

This campaign was created for Michael Flatley’s final residence on Broadway. Michael requested that I use a dramatic color scheme that worked with the narrative of the show of good and evil battling for control.

For the logo, I wanted to portray Flatley in the lockup of the text as he “is” the lord of the dance and should be synonymous with the title. As dance is an expression of movement and pose, what better than to use his silhouette and iconic look. Ultimately Flatley and his team liked the logo so much they ended up using it for their entire tour and merchandise.