Le Pain Quotidien

Branding and marketing designs for Le Pain Quotidien. POS collaterals, menu design, promotional materials and merchandising.

Le Pain Quotidien

During my time as Senior Graphic Designer / Brand Manager of the Belgian-based boulangerie; I was tasked with developing and maintaining the companies brand as well as producing advertising, print, and digital collaterals. Here is a selection of my favorite projects with Le Pain Quotidien.

Postcards

These designs were used as promotional collateral with fun text and imagery set at every table that a customer could either keep or fill out and then we would mail to their desired recipient.

Holiday Seasonal Campaign Collaterals

I wanted to create a sense of nostalgia with winter scene illustrations and the signature red color of Le Pain Quotidien's holiday bowls. These designs were used across all collaterals, displays, merchandise, and packaging.

Spread, Love Campaign

Using fun nods to pop culture, art styles, and puns, I created different promotions for the company’s spreads. 1”x 1” cards were put on communal tables and customers would write their email addresses and then vote for their favorite spreads; entering them for a chance to win prizes.

Valentine's Day Campaign - I created a series of postcards for point of sales collaterals that could also be sent as Valentine's Day cards. — **Valentine's Day Campaign -** I created a series of postcards for point of sales collaterals that could also be sent as Valentine's Day cards.

Earth Day Point of Sales Card - Le Pain Quotidian wanted to focus on their involvement in sustainability with information about local partnerships and organizations they were working with while encouraging others to take part. — **Earth Day Point of Sales Card -** Le Pain Quotidian wanted to focus on their involvement in sustainability with information about local partnerships and organizations they were working with while encouraging others to take part.

Print Collaterals

Throughout the year Le Pain Quotidien would promote different campaigns, seasonal offerings, and activations. Here are a few of my favorite projects.

2014 Operators Annual Conference Logo

The Le Pain Quotidien OAC is a meeting of hundreds of international franchisees, operators, and directors with the goal of re-igniting employee and customers engagement with the brand. I wanted to push the hype of the international conference in Dubai by using aspects of the famous skyline to create a memorable logo. Above is the main design with some color variants.

Package Designs

Below is a selection of package designs I created for the Le Pain Quotidien restaurant marketplaces and online store. Due to international product sales, I became very familiar with food & beverage labeling laws and regulations.